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Do smartphone users’ have trouble accessing your website? Here’s some incentive to make your site mobile-friendly. Google has announced that there will be demotions for websites that aren’t mobile friendly. If your website is misconfigured when it comes to being mobile friendly, chances are, you’re going to notice a decline in your ranking.
According to Google, the demotion will influence web pages that aren’t smartphone friendly, in order to motivate site owners to make changes to improve the overall search experience for smartphone users’.
Here are some of the most common problems for mobile users’ when it comes to accessing websites that aren’t mobile friendly:
Google is becoming serious about mobile SEO, announcing that website owners’ should start using responsive design. However, most websites experience slow load times with responsive design, eventually having negative SEO consequences.
In Google’s effort to offer search results that satisfy mobile users, it’s also placing an emphasis on page-load speeds as well. Google announced a speed penalty for mobile websites; meaning website owners’ must have a responsive website that loads quickly.
With the increasing use of mobile devices, website performance on the smartphone is critical. Google offers a few tips of advice:
If your website is properly configured to include mobile friendly pages, the mobile web will be improved, your users’ will be content, and searchers can experience your content to the fullest extent.